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Why Pure Armor™ and Pure Armor™ H2O Are Safer for Families, Pets, and the Planet

If you have ever worried about “forever chemicals” in fabric protection, you are not alone. Families spend plenty of time on rugs, sofas, and upholstered furniture, which means the products we use on those surfaces matter just as much as the spills we clean up. Pets and kids are on those fabrics every day, so safety is a priority.

 

That is why Pure Armor™ and Pure Armor™ H2O were developed. These next-generation fabric protectors are PFAS-FREE and designed for real homes, busy commercial spaces, and pet-friendly environments. Below is a look at why they stand apart from older protectors and how they bring modern safety without sacrificing performance.

A Quick Look at “Forever Chemicals”

For years, many fabric protectors used PFAS (per- and polyfluoroalkyl substances) to help repel water and oils. The problem with PFAS is that they do not break down easily. They can build up in the environment and have been linked to long-term health concerns.

Pure Armor products are created without intentionally added PFAS. This is an intentional choice to meet modern safety standards while still providing the everyday protection that homeowners and businesses expect.

The PFAS-Free Benefits You Can Notice

1. Water-based, low odor, and non-flammable
Both Pure Armor and Pure Armor H2O are water-based and non-flammable. That means they are safer for technicians to apply, lighter on indoor air quality, and better for homes with children or pets. The odor is minimal and cleanup is simple, making it a practical choice for residential spaces.

 

2. A breathable, invisible barrier
Instead of fluorine chemistry, Pure Armor uses a fluorine-free polymer system. This system creates a breathable barrier that bonds at the fiber surface. The result:

  • Liquids bead up on contact and wipe away more easily

  • Dry soils release more effectively during routine cleaning

  • Fabric keeps its original feel and color when applied properly

 

3. Safe for family and pet environments
When applied by trained professionals and given time to dry completely, Pure Armor is well-suited for everyday use. Children and pets can safely return to treated surfaces once dry, which prevents slipping and tracking soils.

Aligned With Trusted Standards

Pure Armor products are designed to meet strict, globally recognized chemical safety frameworks. These include:

 

  • bluesign® APPROVED components – ensuring inputs are resource-efficient, safe for workers and consumers, and environmentally responsible

  • REACH conformity (EU) – compliance with the European Union’s chemical safety regulations

  • ZDHC MRSL v3.1 Conformity, Level 3 – the highest level of compliance under the Roadmap to Zero program for restricted substances

 

These certifications reflect a commitment to safer chemistry, not just marketing claims.

Everyday Protection Without the Trade-Off

Traditional PFAS finishes were known for oil repellency. PFAS-free products like Pure Armor trade some of that oil resistance for a much safer profile, while still delivering the performance most people actually need at home:

 

  • Strong resistance to water-based spills such as juice, coffee, and wine

  • Better soil release during cleaning and maintenance

  • A breathable, natural fabric feel

 

For families, businesses, and hospitality spaces, these are the protections that matter most day to day, without the burden of forever chemicals.

How Pure Armor is Applied

Professional application is an important part of performance:

 

  • A fine-mist spray is used for even coverage

  • Fabrics are pre-cleaned so the protector bonds to the fibers

  • Drying and curing with air movement is completed before a quick water-drop test verifies protection

 

Proper process leads to better results and longer-lasting textiles.

Quick Comparison

Legacy PFAS Protectors

  • Fluorinated chemistry (PFAS)

  • Oil and water repellency

  • Concerns about persistence and bioaccumulation

  • Historically solvent-based options

 

Pure Armor™ / Pure Armor™ H2O

  • No intentionally added PFAS

  • Strong water repellency and easier soil release

  • Water-based, low odor, and non-flammable

  • Built with inputs aligned to bluesign, REACH, and ZDHC MRSL Level 3

FAQs

Will my fabric feel different?
Pure Armor is designed to maintain the natural feel of clean fibers and remain visually clear.

 

Is it safe for all textiles?
It works on most interior textiles including wool, silk, cotton, linen, viscose/rayon, acetate, nylon, polyester, acrylic, and blends. Professionals always pre-test delicate, vintage, or hand-dyed fabrics before use.

 

What about leather or floors?
It is not intended for aniline leather, nubuck, or suede unless approved. Adjacent surfaces are masked to prevent overspray.

 

How long does it last?

Durability depends on fabric type, usage, and care. Re-application is recommended when water beading begins to diminish.

The Bottom Line

With Pure Armor and Pure Armor H2O, you do not have to choose between safe chemistry and effective fabric protection. You get PFAS-FREE, water-based products designed for the way people and pets actually live.

 

If you want to protect your rugs, carpets, or upholstery with a safer option available on Long Island, ask us to include Fiber Protection with your next cleaning service.

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